Promotional Program Situation Analysis

Promotional Program Situation Analysis Sony Entertainment has a large brand name and has a large target market for all of their electronic product line. Because of the high demand for new technology and consumers buying Sony quality products, it has an annual advertising budget of approximately five billion US dollars globally  [1]  . And last year in 2009, Sony spent 3.4 billion dollars in advertising alone, which is around what other competitors spend on advertising. Sony has an effective approach with spending money on advertising their new products and promoting new games for Sony game consoles. The corporation uses a variety of promotional media strategies to advertise new products that are coming out. The way Sony does this is through magazines, newspapers, video game trade shows (like E3), internet advertisement, Playstation internet forums, TV advertising, sponsorship, and word of mouth. The largest reach to consumers is through television commercials. Sony has been found in many different kinds magazines to reach their large target market. Sony airs their commercials on a large scale of channels and networks. For example, Sony PS3 game commercial appears on comedy central, Fox, cartoon network, and many more. Their current commercial is an actor as the Vice President of Sony entertainment that illustrates people asking the VP questions about the PS3 and he answers with something that promotes the PS3 game and console. The commercials have a slight humor to them to keep the viewer interested and to remember the advertisement. Sony Playstation has made appearances in TV shows such as two and half men, and movies, like the 40 year old virgin. The message strategies are to illustrate the entertainment a person gets out of a video game and the detailed computer generated images, CGI, that are used in the games. Overall, Sony Playstation is a strong competitor for the entertainment industry. The competition is moderately intense, but it is fragmented because there is not one major company that dominates the market. The technological trend is leaning towards television advertising and internet advertising. 90% of the target market have internet and 70% use the internet to shop online. Sony is already capitalizing on this trend and spends most of the advertising budget on advertisement spots. The company meets customer satisfaction with its products and customer service. The company is always seeking to make things better and expand its products. Positioning and Campaign Theme Game consoles are trying to reach the demand for the consumers wanting video games that have the latest, like-real life graphics, and an enjoyable experience. When consumers compare the three major video game consoles, Nintendo Wii, Xbox 360, and PS3, there is no comparison. The PS3 has everything all in one console. With the new Playstation Interactive, it will bring Sony to another level of gaming and setting it farther apart from the competition. The major difference with the PSI is that it makes the person in control feel like they are really inside the game. PSI is the only product that enables the character to simulate the same movement the gamer is doing by using all of their full body motion. Playstation focuses on having the best technology and implementing having the latest of technology in one console. Sonys mission statement is to experience the joy of advancing and applying technology for the benefit of the public. Sony has positioned all of their product lines around this philosophy. Playstation Interactive will define their position in the market by using product differentiation, and uses of the product. Our logo Be in controlà ¢Ã¢â€š ¬Ã‚ ¦ Be interactive positions the product as of being in control of the game and being involved in more than a controller. It also sends the message of being an innovator of having the best and latest technology on the market. Playstation Interactive does more than play games. It has all the capabilities of the PS3. The PS3 slogan now is it only does everything. To keep the mission statement and message of the product to the market intact of its features, another slogan is Having everything at your movement. This slogan shows that it does more than video games, and has the best technology in one console. The message is consistent with the positioning statement. It does this by having slogans that relay the message from an advertisement as it positions the product in the market. As stated above the two slogans that would be used are Be in controlà ¢Ã¢â€š ¬Ã‚ ¦Be interactive and Having everything at your movement. Communication Objectives and Strategies The advertising strategy for the PlayStation Interactive is attempting to communicate the major benefits of the product. The value of the PSI is that it will create an unbelievably real virtual gaming experience. The gamer will feel their game is a reality, which is the ultimate benefit. The goal is to differentiate PSI from any other gaming system that can be made similar, and to appeal to potential customers in a psychologically manner. The objectives of the campaign are to make the PSI a desirable gaming system. Its new technology will be perceived as the leader and pioneer of the next gaming generation. Our objectives are to: Increase knowledge and awareness of this new technology to 90% of gamers in the selected target market in a 12 months period. Close gap in Market share between PS3 and XBOX by introducing new technology. By doing this, we expect to increase our market share by 10% in a 12 months period, and reinforce the brand image of Playstation among existing customers. To achieve our goals we will reach to the early adapters of the gaming industry to have them talking and blogging about our product, creating a Buzz that will provide the company with word of mouth advertising. We will incent product trial and drive purchase among the target market by offering game demos with over 80 games to choose from. We will also set demonstration available to main retailers (BestBuy, Target and Wal-Mart) to stimulate trials for potential customers. A Web site will be launched dedicated to the PSI besides the existing Sony Playstation official Web site. Each game will contain a link to the Web site where users can find out about more games and subscribe to our email list and follow us on Twitter and Facebook.This Web site will also provide visitors with information about the new technology of the PSI. Visitors will be able to order the system and games through the website as well. We plan to offer games with custom made features only for our online customers. We will place advertising ads in the large gaming magazine such as GamePro and Game Informer. We will place commercials on stations such as G4 and Spike which target the same gaming market as PSI. We intend to improve relations with game retailers by providing them with cooperative advertising support. Other examples of advertising would be direct response advertising, co-operative advertising, and sales promotion (like when Sony dropped the price for the PS3 to $299.00). Advertising Appeals The advertising appeals which will be used for the PSI is a fun, sometime humorous and emotional appeal. The advertising will create a desire. Video game/console advertising is sort of like movie trailers, the reason being the trailers get the viewer involved in the situation or, in a gaming case, the action. One commercial, for example, advertises a new game and shows a brief glimpse of what the game is like, the detailed graphics and at the end of the commercial will show the logo for the Sony PSI. An advertisement for the product can show a person playing the Nintendo Wii on the couch and not moving their body just moving the controller. Then the screen will shift to a person playing Playstation Interactive actually moving their whole body as the person in game does exactly the same thing as the person in control. This advertisement will show product differentiation and product usage. Other advertisements can show the advanced graphics of a game with a character running around in the game then the camera will zoom out of the television showing the game footage and show a person running around doing all the things the character is doing, then it will move to a slogan, Be in controlà ¢Ã¢â€š ¬Ã‚ ¦Be interactive. We think these types of appeals will work best for our campaign since one of our goals is to establish a reputation for games that poke fun at what many would consider humorous or ridiculous actions by well-known people. Additionally, to help promote games via word of mouth, each game has the option to notify a friend. So, a user can send a text message to a friend instantly to share their excitement or recommendation about the games. Rationale for Creative Recommendations The reason for choosing the advertising strategy selected, is due to the fact that the act of gaming requires more a mental state than a physical state. Therefore by advertising to customers psychological side it may create more of an intense desire to have the newest technology in gaming. Advertising Media Recommendations Strategy We first must create awareness of our virtual gaming system to the novice and serious video gamer so they can be aware that our virtual gaming system actually exists. Secondly we have to show how our gaming system is different and superior to any other gaming system in the market today. This wont be easy task but can yield major dividends if done correctly. In our media strategy we wont neglect the power and the influence of word of mouth advertising which will be a huge factor in promoting our virtual gaming system. The target market we are going to reach has to be overwhelming satisfied with our virtual gaming system otherwise they wont recommend their friends to go out and purchase the system. The target market were reaching would only recommend the system if they all can play against each other. In other words we have to completely satisfy all of their friends so they can all go out and buy a virtual gaming system for their own home. Either we satisfy all of them or none of them to buy the virtual gaming system. We believe word of mouth advertising will eventually supersede all traditional forms of media advertising once people learn more about our virtual gaming system. In the meantime we will coordinate different media strategies to maximize our virtual gaming system by bringing out brand awareness of our gaming system. Advertising and Communication Objectives First our communication to the public will be about how our virtual gaming system is unique to anything on the market. Secondly, any video game enthusiast will have an opportunity to not just a play a video game but to actually feel and be a part of the experience within the game! This is a far different experience then just playing a game and your body movements are mimicked on the screen with the other competitors in our target market. When you think of a video game slogan, such as the one in John Madden Football; Its in the game! This virtual system will entirely change your perspective because the player of the virtual gaming system is going to literally be, in the game. The last message that we want to convey to our target market is that our virtual gaming system comes complete with everything included. No need to go out and buy any accessories to use and play our virtual gaming system since it comes complete in our base package. Target market Video Game Players Teenagers to young adults 15-35 You enjoy playing video games in your spare time and you already own a Playstation 3, Xbox or a WII. This is a video gaming system that you must have immediately! It takes video games the way we know it today and intensives the experience you receive from playing video games and multiplies it 100 over. Getting the system is cool but its even cooler if you get it before all your friends get the system. Since youre the coolest kid out there you open up the virtual gaming system and it blows you away on how realistic and fun the system is. So you decide to brag to all your friends how cool the virtual gaming system is. Since we live in a stay connected era your friends are jealous that not only they dont have a virtual gaming system to play against you, they dont have a system period, to play with. This is an unfair competitive advantage that most teenagers and young adults wont put up with at all. So you know what happens next, youre not cool if you dont own a virtual gaming system. You nag your parents, begin working part-time or you sell your old gaming system to gather the money to get your own virtual gaming system. This is how the popularity of the virtual gaming system will take off and a large part will be attributed to word of mouth advertising. Word of mouth advertising is huge trend in the target market were trying to reach to promote our virtual gaming system. Major Selling Idea or Key Benefits The major selling idea would be that the system includes a 3-Dimensional Virtual gaming experience. This key benefit will be the strength of our selling promotion. Since it gives the video game player an experience they can only enjoy if the use the virtual gaming system. This will be introducing a new state of the art dimension that will be the strength to our sales promotion. The Media Plan To create curiosity among the public, we will first advertise our slogan, follow by the PSI logo and the coming soon words. To effectively market the virtual gaming system we will first have the system setup in a display kiosk at retail stores for people to test and play the virtual gaming system. This will be our Internet/Interactive Recommendation of out media plan. The retail stores we will first launch the system at will retail stores like Wal-Mart, Best Buy, Target, GameStop, Toys R Us and HH Gregg. This will start the process of creating an advertising buzz about the system. This will be done one month before the release date of the actual system to allow people to prepare for the arrival date of the virtual gaming system. In the meantime while they wait for the release date this waiting period will create an enormous amount of hype about or gaming system. Once the systems are all installed and set up and running in all the retail stores listed above we will move to step two of our media plan and thats using the Internet as our recommendation for marketing the virtual gaming system. The Internet advertising will be done on banners on Google, AOL, Bing, You Tube and MSN home pages. This will have our company logo and invite people to see and try out our virtual gaming system kiosk wherever electronics are sold. The advertisement will also list the release date of December 3rd. This will create motion by consumers to get involved and try out the system for a free trail. For an incentive they can obtain a $15 off coupon redeemable off their first game purchase. The timing of this step will be a week after step one has been complete. The timing of the system will be to bring brand awareness in early November and have a release date to be set December 3rd. The rationale behind this marketing strategy is the target market where trying to reach is Internet savvy and love interaction. They will get the best of both worlds with a free trial period and an incentive to buy the virtual gaming system just by coming into the store. This will start the buzz and word of mouth advertising which is exactly the type of response where looking for. Friends discussing their first virtual gaming experience with other friends and bouncing off ideas and opinions about the new virtual gaming system. This will cause our target market to literally salivate from the mouth and cross off each day on their calendar until our December 3rd release date. The third step in our media plan after exactly one week after the Internet/ Interactive phase will be to use mass advertising and more specifically TV advertising. The television advertising will be short commercials showing someone using the virtual gaming system and then it will flash on the screen showing you what they see inside their glasses. The commercial will end with the systems slogan and logo and will simply say, coming December 3rd. Under the release date it will have the companys website address and say visit us online for more details. The television ad will just be used to give people just little bit of information about the virtual gaming system and give them an invitation to the website. When they visit the website it will have the system specifications and FAQs. The website will also show clips of the users at the retail store and interviews from the virtual gaming system designers. It will also have a 10 minute video will a virtual system executive selling to the viewers why the virtual gaming system is so unique. The website will also have a discussion board for others to discuss with others. The rationale behind this form of advertising is to penetrate the market near Christmas time so consumers and families have time to prepare for the added expense during the holiday season. Since our product is a virtual gaming system this will create the broadest amount of brand awareness and since the commercials will be short and to the point will save millions in advertising dollars. The goal for the television advertising is to accomplish a few things. The first is to create brand awareness to the virtual gaming system. The second is giving a brief insight into what the virtual gaming system actually does. The third goal it will do is educate consumers of the release date. Fourth goal is to invite people to visit the website to get more information. Once consumers visit our website were confident they will continue to find out more information by visiting the retail store next for the free trail. The last goal will be for video gamers to purchase our virtual gaming system. Budget Summary The Total Estimated budget is at $1 billion Rationale behind this budget The virtual gaming system kiosk will be approximately $350 million dollars of our advertising budget. This portion of the budget is the Interactive recommendation of our marketing strategy. The second expense will be approximately $150 million dollars in Internet advertising dollars. The remaining $500 million dollars will be dedicated in television advertising since this is the most expensive form of adverting dollars. The expenses will be the order of the steps as listed above. This is the most effective way of reaching the target market and creating awareness of the virtual gaming system. Regardless of whether youre a novice or serious video gamer, this media plan will reach the intended recipient.

Physiological Theories

People’s motivations vary from person to person.   It is the way a person thinks and acts, their personality that makes them unique.   There are many theories concerning the type of energy that initiates behavior, what causes people to think and act in certain ways. Different psychological theories have been developed concerning why people act the way they do.   A biological theory, states that peoples motivations are primarily based off of their biological makeup (Britannica Encyclopedia, 2008).For example, if someone was depressed, or upset, it would most likely be blamed on a chemical imbalance in the brain, and could be corrected with medication.   Another theory developed concerning people's motivations is called psychosocial theories. Psychosocial theories refer to one's psychological development, and there interaction in a social environment. Basically psychosocial theories determine that people’s personalities are based primarily off of their interaction s with others (Britannica Encyclopedia, 2008).The development of interactionism was first linked to the work of the German theorist Max Weber.   Interactionism, like psychosocialism, is primarily based on a person’s social interaction with others. Interactionism is linked to the concept of the American dream, pertaining to the individual having the power to change society, and indeed history from below, rather than being manipulated from above. Interactionism basically, is the study of how individuals act within society.Motivation can easily be defined as that which gives purpose and direction to behavior.   Ella's motivation can be accounted for by a biological theory of motivation, meaning that Ellis motivation is primarily directed by biological factors. Ella is primarily influenced by her biological makeup, which would include any balances or imbalances in dopamine, serotonin, or other chemicals released in the brain that affect mood and behavior. I find it interestin g to note that in some cases, defense attorneys are asking judges to omit criminals, suggesting that their clients have a genetic predisposition for violent or impulsive behavior (Weiss, 2008).I would speculate that Ellas’s source of motivation would be chemicals, or medications, probably relying heavily on prescriptions to accommodate her various psychological needs. In my own opinion, Ella’s source of motivation would be prescription drugs, caffeine, or other commodities that she thinks will help her focus more intently on her goals. Ella’s motivation would differ from that of Marcelo’s or Masoko’s. Ella's motivation is primarily driven by biological factors, as Marcelo’s and Masoko’s are driven by social interactions with others. The effort that Ella would put forth when trying to obtain a promotion would be that of changing biological factors of herself to better accustom herself to the necessities of her occupation.I feel that, i nstead of changing biological factors about themselves, Marcelo’s and Masoko’s approach would be that of social interaction. I think that due to Marcelo and Masoko’s differences in belief concerning motivational behavior, Ella will rely on exterior means to motivate herself for her promotion, Marcel and Masoko are primarily focused on getting to know others in their field, networking with individuals in order to obtain the information necessary for the promotion. I think that it is unrealistic to have a biological approach concerning motivation, in many instances; mood altering drugs taken on a daily basis can often do more harm than good to the individual.   Although I do agree that in some instances, chemical imbalances can take place that need to be corrected, I do not believe that it is always the correct solution.Marcelo’s source of motivation would be primarily driven by social interaction with others.   Due to his acceptance of a psychosocial t heory for motivation, Marcelo will be more likely to source his information off of that obtained from others in his occupation. Marcelo’s approach would differ from Ella’s approach primarily do to the social factors involved. Ella will rely primarily on biological aspects to accomplish her goal and obtain the promotion desired, while Marcelo will primarily use the eight developmental stages developed by Eric Erickson when trying to accomplish his goals.Eric Erickson articulated eight stages that take place from infancy to adulthood, centering on the first and most important stage, which is the individual questioning the trustworthiness of his reality, or environment.   I think that would be a first step for Marcelo when making friends, will be to develop a relationship of trust with them. A difference in Marcelo’s approach to accomplishing his goals, and that of Masoko’s approach, is that Masoko will tend to be more self reliant, as Marcelo will be more socially reliant.Masoko’s source of motivation will be focused primarily from within rather than without. Although Masoko’s interactionist approach will rely on information gained from social gatherings, he will also rely on strength within himself.   Interaction theories have grown in the latter half of the 20th century, having its roots here in America.   Max Weber, a German theorist, promoted that nothing in society is determined, and that people can break free of being labeled (Encarta Encyclopedia, 2008). When comparing Masoko’s approach to that of Ella’s, Ella will be more apt to rely on medications, and other chemical therapies, as Masoko will rely on social interaction with others, and will- power from within. Another difference in Masokos approach to sourcing his motivation will be his own self-reliance, rather than just relying on social interaction with others, like Marcelo.Although Ella, Macelo, and Masoko’s approach to obtaining t he motivation needed for the upcoming promotion are all valid and interesting theories, I think the right answer is uniting a bit of each theory. I don't think that motivation should be sourced from any one theory, but rather a series of theories used at appropriate moments in time. I think that if they would have used principles of each theory in order to source there motivation, they would be far more successful. When building an individual who has a realistic combination of motivating theories, Sam, I would say that biological factors that should be included would be; developing a diet in which a daily multi vitamin is taken and a healthy diet is enforced.Sam should also utilize the sociological principles of the psychosocial theory of motivation. Sam should gain a lot of his insight from interacting with others. Lastly, Sam should take the self reliant aspects of the interactionist theory of motivation. Sam, being confident in his own abilities, healthy, and socially interactive , will be able to effectively communicate his ideas to his peers, and make a positive impression on his employer in order to obtain the desired promotion. I think that the motivational theories will interact with each other in a positive way. I think that the important thing is balance, having too much of anything is never a good thing. The positive aspects of each theory should be integrated, health and fitness from the biological aspect, social interaction from the psychosocial aspect, and lastly, self reliance from the interactions aspect.ReferencesWeiss, R (2008) DNA Tests Offer Deeper Examination of Accused the Washington Post; retrieved on April 21, 2008 from http://www.washingtonpost.com/wp-dyn/content/article/2008/04/19/AR2008041902225.html?sub=new

Literature: a Mirror of Life Essay

In this course you have been exposed to many authors, genres, writing styles and themes. For your Key Assignment, you will reflect on what you learned from the works of fiction, poetry and drama you have read and consider the impact literature has had—and will hopefully continue to have—on your own life. Please write a final paper of 1500 words or more discussing the following questions. Be sure to begin your paper with an engaging introduction and clear thesis statement, develop each point in the body of your paper using examples and quotes from the assigned readings, and conclude your paper with a restatement of your thesis and closing remarks. As always, be sure to maintain your credibility by including in-text citations and a reference list correctly formatted in APA style. Short Stories: Analyze the elements of fiction, including setting, characters, point of view, plot, symbolism, themes, tone and irony. Cite specific examples from the assigned stories for each element. Which of the short stories we read was your favorite, and why? Give several reasons. Poetry: Break down the elements of poetry, including imagery, figurative language, symbolism, word choice, themes, tone and sound. Cite specific examples from the assigned poems for each element. Which of the poems we read was your favorite, and why? Share several reasons. Drama: Review the elements of drama, including setting, characters, plot, stage directions, symbolism, themes and dialogue. Cite specific examples from Trifles for each element. How has reading the play deepened your understanding of live performances, television dramas and movies? Values and Morals: Values and morality have been recurring considerations in many of our assigned works. Talk about personal values and moral codes as they are conveyed in each of the following: one short story (chosen from the Phase 1 or Phase 2 reading lists), one poem (chosen from the Phase 3 reading list), and the play, Trifles. Which of all the works we’ve read is your favorite and why? In what ways do you think it will make a lasting impact on you personally and professionally? Final Considerations: Discuss how literature can provide â€Å"a reflection of life† which can help us understand our own struggles, triumphs, values and moral codes and increase our empathy for others. What  is one thing you learned about yourself this term as a result of gazing into literature’s â€Å"mirror?†

Managing People and Organisations Essay - 1167 Words

Outcome One Georgia Garside Question One Suzy started the joy of chocolate with the main goal of surviving. Her consumer goals were to create gourmet chocolates to a very high standard, attention to detail and offering a unique product is a very important to Suzy as well as specialist chocolates for customer’s requirements. Suzy worked to offer a unique product, novelty and high class chocolates for her customers. She soon built up a reputation for dependability through always delivering orders on time. These are her product goals. Operational goals refer to running the organisation in such a way as to make the best use of management skills, technology and resources. They joy of Chocolates operational†¦show more content†¦If the company suffers then so do their pay cheques or they may possibly loose their jobs? All other employees of the company have the same influence and interest, just with less power over important decisions. Suzy’s customers have a big influence on her company, if they like the product and service, they will stay loyal and possibly buy more. Her suppliers have a big interest in the company as Suzy is buying from them, if the suppliers produce is good quality this influences the joy of chocolate in a good way. Where as if the produce is bad quality Suzy will loose business and probably change suppliers. Suzy’s customers are also stakeholders, if her customers don’t like her products then they will stop buying and sales will decrease. Another is the bank, they ha ve an interest in the companies success because they want the loan payments on time every month, college is also a stakeholder, they have an interest in getting their students working placements to hopefully get them the experience they need and a possible career route as well as Suzy gaining educated employees. Question Five The Personalised Centralised Control Strategy is a very authoritive and controlling strategy, usually used by managers who think very highly of themselves and very little of their employees. 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Career As An Occupational Therapist Essay - 1952 Words

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Current And Future Ad Drug Development Associated Obstacles

Current Future AD Drug Development Associated Obstacles With 46.8 million people currently living with AD and the number of people to be diagnosed in the future set to rise, a study conducted by (Cummings, Morstorf Zhong 2014) analysed the clinical trials associated with Alzheimer’s drug development throughout 2002 to 2012 in USA listed on clinicaltrials.gov. The united states undertakes the largest number of clinical trials compared to anywhere else in the world; in total 413 trials had and are being undertaken (Phase I-124, Pahse2-206, Phase 3- 83), but it was found that this number is relatively low in terms of addressing the magnitude of the problem with roughly 131.5 million people worldwide set to have AD by 2050 (Cummings, Morstorf Zhong 2014; Prince et al. 2015). Figure 3 depicts the different therapeutic pathway being focused on; with 36.5% of trials investigating the development of symptomatic agents and 35.1% focusing on disease-modifying small molecules, with the remaining 23% focusing on immunotherapies, therapeutic devices and stem cell research. Throughout the past decade 244 agents in the United States alone were proposed for marketing, with only one being approved, memantine, indicating a success rate of only 0.4%, the lowest out of any therapeutic industry. The study also identified the fail rate for each stage of clinical trials; was extremely high, decreasing the likelihood of drug progressing to the next stage (Cummings, Morstorf ZhongShow MoreRelatedThe Dangers Of Adolescent Smoking Essay1140 Words   |  5 Pagesthe total number of residents calculated by age and gender was reaching 97 thousand residents—96,701 to be exact (Current, 2016). 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Different Styles of Essay Writing free essay sample

The essay is said to be a short piece of writing on a specific topic by the author from their own point of view. Essays are written by different authors and writers on various different topics and subjects. Essays are a big area of various genres in it. That means that essays can be of many types. The two most important and famous types of essays are expository essays and argumentative essays. Both the types of the essays are different in their own way and have their own position in the field of essays. Both the essays with their various diversified features and specifications have different style and formats. Expository Expository essay is the form of an essay that states facts about a topic. The form of writing needs researching on the topic, gaining information on the topic and then preparing for it and then writing about it. The writing of these essays is only based on facts. We will write a custom essay sample on Different Styles of Essay Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Particular one side of the topic is taken into consideration and then the essay is starting with valid and reasonable points on the topic. A particular expository essay should have a number of features. They should be clear and defined in the first paragraph. There should be logical transitions in between all the paragraphs used. Properly supports of evidence should be mentioned in the paragraphs of the body of the essay. Creativity is also needed and observed in the piece. Examples of expository essays can be written on a particular subject, such as a place or a theme or many others. Argumentative Argumentative essay is slightly different from the expository essay. Both the essays require intensive study of the topic and needs relevant incidental facts on it. Both the essays have to go under research before starting the writing and both need to be written with proper transitions and creativity. But the only difference that lies in between the argumentative essay and the expository essay is that expository essay has to be written from one point of view while argumentative, has to be written with both the pros and cons of the topic. Argumentative essays are the essays that are noted to be the longest in writing. They can go endless with the various arguments in the various pros and cons or the advantages and disadvantages of the topic. Some of the examples of the argumentative essays can be child abuse, healthy food, fashion statement and many more. Difference between the expository essay and the argumentative essay: Expository essay and the argumentative essay are almost same in their skills and techniques. But a very narrow line divides both the writings. Expository essays are written keeping one particular side of the topic in mind while argumentative essays are written in a tone of argument between the pros and cons of the topic in the same essay. Both the essays are a mixture of facts and creativity, but argumentative essays can be much longer than the expository essays.